Saikim, Fiffy Hanisdah, and Prideaux, Bruce (2014) Rainforest wildlife: a key element in Sabah's destination appeal. In: Prideaux, Bruce, (ed.) Rainforest Tourism, Conservation and Management: challenges for sustainable development. Routledge, New York, NY, USA, pp. 241-258.

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Abstract

[Extract] The aim of this research was to investigate the relationships between destination product, wildlife value, satisfaction, loyalty and wildlife conservation awareness in Sabah. Wildlife, as Harwood and Noske (Chapter 20) and Musinguzi, Tukamushaba, Katongole and Obua (Chapter 19) observed, is often a major pull factor for rainforest destinations. However, as Koichi points out in Chapter 18, feral wildlife may cause considerable damage to the environment and detract from the rainforest experience. Understanding issues related to visitor satisfaction are therefore important.

Sabah has approximately 4. 4 million hectares of forests, ranging from coastal lowland forests to mountain-top montane forests. This large area of forest provides many opportunities for wildlife viewing (Empau and Ayim, 1994; Hutton, 2002). Located on the island of Borneo, Sabah is recognised as one of the world's 12 most important mega-diversity sites (Chan and Yeoh, 2001) and the only site that continues to contain all of Borneo's remaining larger mammals: the Bornean orangutan (Pongo pygmaeus morio), the proboscis monkey (Nasalis larvatus), the Bornean elephant (Ekphas maximus borneensis), the Bornean banteng (Bos javanicus lowi), the Sumatran rhinoceros (Dicerorhinos sumatrensis harrissonz), the Sunda clouded leopard (Neofelis diardi) and the Malayan sun bear (Helarctos malayanus) (Goossens and Ambu, 2012).

Item ID:	37758
Item Type:	Book Chapter (Research - B1)
ISBN:	978-0-415-63582-0
Date Deposited:	20 Apr 2015 00:02
FoR Codes:	15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1506 Tourism > 150601 Impacts of Tourism @ 100%
SEO Codes:	90 COMMERCIAL SERVICES AND TOURISM > 9003 Tourism > 900399 Tourism not elsewhere classified @ 100%
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