Unhealthy or unsociable? The influence of message framing on alcohol-related implicit attitudes

Lindsay, D.B., and Swinbourne, A.L. (2014) Unhealthy or unsociable? The influence of message framing on alcohol-related implicit attitudes. European Health Psychology, 16 (S1). p. 533.

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Background: Research suggests that gain- or loss-framed messages may be an effective way to manipulate attitudes toward health behaviour. However, the majority of this research has focused on the influence of message framing on explicit attitudes. The current study aimed to examine whether alcohol-related implicit attitudes could be altered by exposing participants to different message frames.

Methods: Participants (N=196) completed an alcohol-related Implicit Association Test (IAT) before being exposed to either gain- or loss-framed social- or health-based messages aimed at making implicit attitudes toward alcohol more negative. Participants then completed another IAT after reading the message.

Findings: Messages targeting the social aspects of drinking produced a significant negative shift in implicit attitudes from pre- to post-test, while health-based messages had no influence. Gain- or loss-framed messages showed no significant differences in influencing implicit attitudes.

Discussion: Results suggest that attempts to make alcohol-related implicit attitudes more negative should focus on highlighting the negative social outcomes that result from consuming alcohol.

Item ID: 37719
Item Type: Article (Abstract)
ISSN: 2225-6962
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This work is licensed under a Creative Commons Attribution 4.0 International License.

Date Deposited: 19 Mar 2015 23:17
FoR Codes: 17 PSYCHOLOGY AND COGNITIVE SCIENCES > 1701 Psychology > 170106 Health, Clinical and Counselling Psychology @ 60%
17 PSYCHOLOGY AND COGNITIVE SCIENCES > 1702 Cognitive Science > 170202 Decision Making @ 40%
SEO Codes: 92 HEALTH > 9202 Health and Support Services > 920205 Health Education and Promotion @ 70%
92 HEALTH > 9204 Public Health (excl. Specific Population Health) > 920414 Substance Abuse @ 30%
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