The exploration of prototype perceptions across a range of sun-related behaviours

Morris, K., Swinbourne, A., and Harrison, S. (2014) The exploration of prototype perceptions across a range of sun-related behaviours. European Health Psychologist, 16 (Supp). 552.

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Abstract

Background: Recent research supports the role of prototype perceptions in predicting a range of health behaviours. The current study adopts the prototype willingness (PW) model as a framework for examining a range of sun-related behaviours including sunbathing, sun protection, and incidental sun exposure.

Method: Community participants (N=218) from North Queensland, Australia completed an online survey measuring the PW model variables and their sun-related behaviour.

Findings: Results indicated that those who sunbathed rated all three prototypes (protector, incidental, deliberate) to be of similar favourability; in addition, the incidental prototype was perceived to be most similar to themselves. Those who abstained from sunbathing perceived the protector and incidental exposer prototypes to be significantly more favourable than the deliberate tanner. Prototype perceptions also predicted sunbathing and incidental sun exposure.

Discussion: This research suggests that prototype perceptions can predict sun-related behaviours. The PW model could inform future interventions to reduce incidental sun exposure in high-risk regions.

Item ID: 37636
Item Type: Article (Abstract)
ISSN: 2225-6962
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Date Deposited: 26 Mar 2015 02:59
FoR Codes: 17 PSYCHOLOGY AND COGNITIVE SCIENCES > 1701 Psychology > 170106 Health, Clinical and Counselling Psychology @ 40%
17 PSYCHOLOGY AND COGNITIVE SCIENCES > 1701 Psychology > 170113 Social and Community Psychology @ 40%
17 PSYCHOLOGY AND COGNITIVE SCIENCES > 1702 Cognitive Science > 170202 Decision Making @ 20%
SEO Codes: 92 HEALTH > 9202 Health and Support Services > 920205 Health Education and Promotion @ 30%
92 HEALTH > 9204 Public Health (excl. Specific Population Health) > 920401 Behaviour and Health @ 50%
92 HEALTH > 9204 Public Health (excl. Specific Population Health) > 920412 Preventive Medicine @ 20%
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