Incidental sun exposure in North Queensland: a study of whether prototype perceptions influence sunrelated behaviour

Morris, Kayla, Swinbourne, Anne, and Harrison, Simone (2014) Incidental sun exposure in North Queensland: a study of whether prototype perceptions influence sunrelated behaviour. European Health Psychologist, 16 (Supp). 849.

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Background: The factors that contribute toward incidental sun exposure are relatively unexplored. Incidental sun exposure is neither planned nor deliberate, thus theoretical frameworks adopted for its exploration must account for this. The current study adopts the prototype willingness (PW) model as a framework for examining incidental exposure in an extreme ultra-violet radiation (UVR) environment.

Method: An experimental 1-factor design with three levels aimed to manipulate the favourability of the incidental exposer prototype. Community participants (N=96) were exposed to positive or negative information about the prototypical incidental exposer. Participants responded to items assessing PW model variables and sun-related behaviour. Skin reflectance spectrophotometry was used to measure skin colour at T1 and T2 (1-month later).

Findings: Preliminary findings after wave 1 recruitment suggest that the manipulation was effective with within-group differences detected for prototype favourability ratings.

Discussion: Findings suggest that the PW model provides a useful framework for examining an underlying mechanism of incidental sun exposure behaviour.

Item ID: 37635
Item Type: Article (Abstract)
ISSN: 2225-6962
Keywords: incidental sun exposure; prototype willingness model; prototype perceptions; prototype manipulation
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Date Deposited: 26 Mar 2015 03:04
FoR Codes: 17 PSYCHOLOGY AND COGNITIVE SCIENCES > 1702 Cognitive Science > 170202 Decision Making @ 20%
17 PSYCHOLOGY AND COGNITIVE SCIENCES > 1701 Psychology > 170106 Health, Clinical and Counselling Psychology @ 40%
17 PSYCHOLOGY AND COGNITIVE SCIENCES > 1701 Psychology > 170113 Social and Community Psychology @ 40%
SEO Codes: 92 HEALTH > 9204 Public Health (excl. Specific Population Health) > 920401 Behaviour and Health @ 40%
92 HEALTH > 9202 Health and Support Services > 920205 Health Education and Promotion @ 40%
97 EXPANDING KNOWLEDGE > 970117 Expanding Knowledge in Psychology and Cognitive Sciences @ 20%
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