Shopper's insight: shopping behaviour pattern among youngsters

Sethi, Sachet, Singh, Manish, and Tjong, Budisantoso (2014) Shopper's insight: shopping behaviour pattern among youngsters. In: 7th Oxford Asia Retail Conference . p. 21. From: 7th Oxford Asia Pacific Retail Conference, 24 - 26 September 2014, Singapore.

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Abstract

This paper examines shopping behavior pattern among youngsters. Particularly, the paper investigates the role of shopping motivation on shopping experience which could influence shopping satisfaction and repatronage intention. There are 100 JCU Australia – Singapore campus students participated in the study. They are undergraduate and postgraduate students. The study found that shopping motivation associates with store atmosphere perception specifically store attractiveness, crowding and access to information; store atmosphere affects pleasure and arousal (emotional responses) and store quality & assurance (cognitive response) within the store; the store quality & assurance associates with shopping satisfaction and shopping satisfaction associates with repatronage intention. Interestingly, the study found that pleasure and arousal induced by store atmosphere do not associate with shopping satisfaction.

Item ID: 36894
Item Type: Conference Item (Presentation)
Keywords: shopping motivation, shopping experience, youngsters
Date Deposited: 19 May 2015 22:53
FoR Codes: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150599 Marketing not elsewhere classified @ 50%
15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150501 Consumer-Oriented Product or Service Development @ 50%
SEO Codes: 97 EXPANDING KNOWLEDGE > 970115 Expanding Knowledge in Commerce, Management, Tourism and Services @ 100%
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