Budisantoso, Tjong, Tang, Chun Meng, Bradshaw, Adrian, and Bhati, Abhishek (2014) Shopping motivation: does it really matter? In: Proceedings of the 2nd International Conference on Managing Asian Century. From: ICMAC 2014: 2nd International Conference on Managing Asian Century, 26-28 November 2014, Bali, Indonesia.

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Abstract

This study intends to examine the influence of shopping motivation on shopping experience and retail outcome in Surabaya, Indonesia. 330 shoppers were recruited randomly to serve as subjects. The store environments chosen for the study are supermarkets, specialty stores and department stores. Partial Least Square (PLS) was utilized to analyze the data. The study found that adventure shopping motivation associates with the perception of interior and layout; social shopping motivation affects the perception of interior and layout and social factors and idea shopping motivation influences the perception of social factors. The perception of service quality is influenced by interior and layout and social factors. The study also confirms the relationship between store patronage satisfaction and service quality and repatronage intention and store patronage satisfaction.

Item ID:	36893
Item Type:	Conference Item (Presentation)
Keywords:	shopping motivation, store atmosphere, cognitive response, satisfaction, repatronage intention, Indonesia
Related URLs:	Organisation
Date Deposited:	19 May 2015 01:11
FoR Codes:	15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150599 Marketing not elsewhere classified @ 50% 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150501 Consumer-Oriented Product or Service Development @ 50%
SEO Codes:	97 EXPANDING KNOWLEDGE > 970115 Expanding Knowledge in Commerce, Management, Tourism and Services @ 100%
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