Budisantoso, Tjong, Tang, Chun Meng, Bradshaw, Adrian, and Bhati, Abhishek (2014) Stimulation and shopping: a case of Australia. In: Proceedings of the 2nd International Conference on Managing Asian Century. p. 30. From: ICMAC 2014: 2nd International Conference on Managing Asian Century, 26-28 November 2014, Bali, Indonesia.

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Abstract

This study explores the influence of store atmosphere on retail outcome. Partial Least Squares (PLS) analysis was conducted on the responses collected from 288 retail shoppers. The study found that there was a partial support for the relationship between the perception of store atmosphere and optimum stimulation level (OSL); the perception of store quality was strongly associated with that of store atmosphere; store patronage satisfaction was strongly affected by the perception of store quality; and there was a relationship between repatronage intention and store patronage satisfaction.

Item ID:	36892
Item Type:	Conference Item (Presentation)
Keywords:	shopping motivation, store atmosphere, cognitive response, satisfaction, repatronage intention, Indonesia
Related URLs:	Organisation
Date Deposited:	19 May 2015 01:13
FoR Codes:	15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150599 Marketing not elsewhere classified @ 50% 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150501 Consumer-Oriented Product or Service Development @ 50%
SEO Codes:	97 EXPANDING KNOWLEDGE > 970115 Expanding Knowledge in Commerce, Management, Tourism and Services @ 100%
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