Panchal, Jenny (2014) Perceived benefits of spa experiences: tourists' insights from the blogosphere. In: Proceedings of the 76th Tourism Sciences Society of Korea International Tourism Conference. pp. 251-265. From: TOSOK 2014: 76th Tourism Sciences Society of Korea International Tourism Conference, 2-4 July 2014, Gangneung, South Korea.

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Abstract

The Asian spa is a rapidly growing segment in tourism, which has received much attention from various sectors. This paper presents tourists' insights on their spa experiences and the benefits they realise from spa-going holiday activities while travelling in South and Southeast Asia, specifically in India, Thailand and the Philippines. This study explores tourist experiences through netnography, also known as "online ethnography" (Kozinets, 2002). The data reported here are concentrated on self-reported benefits that tourists gained during a spa experience. The findings suggest that the kinds of positive experiences that tourist spa-goers gain from the spa activity encompass the different dimensions of well-being.

Item ID:	36854
Item Type:	Conference Item (Presentation)
Keywords:	spa experience, travel blogs, netnography, well-being
Related URLs:	Organisation
Additional Information:	A later version of this paper has been published in the International Journal of Tourism Sciences: Panchal, Jenny H. (2014) Perceived benefits of spa experiences: tourist insights from the blogosphere. International Journal of Tourism Sciences, 14 (3). pp. 47-69. http://researchonline.jcu.edu.au/38497/
Date Deposited:	29 Apr 2015 01:47
FoR Codes:	15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1506 Tourism > 150606 Tourist Behaviour and Visitor Experience @ 90% 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1599 Other Commerce, Management, Tourism and Services > 159999 Commerce, Management, Tourism and Services not elsewhere classified @ 10%
SEO Codes:	90 COMMERCIAL SERVICES AND TOURISM > 9003 Tourism > 900399 Tourism not elsewhere classified @ 50% 90 COMMERCIAL SERVICES AND TOURISM > 9099 Other Commercial Services and Tourism > 909902 Recreational Services @ 50%
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