Generating return vistor website traffic

Cassidy, Leonie J., Hamilton, John R., and Tee, Singwhat (2014) Generating return vistor website traffic. In: Proceedings of the Fourteenth International Conference on Electronic Business and the First Global Conference on Internet and Information Systems (14), pp. 126-133. From: Fourteenth International Conference on Electronic Business and Fourteenth International Conference on Electronic Business and the First Global Conference on Internet and Information Systems, 8-12 December 2014, Taipei, Taiwan.

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Abstract

Revisit traffic into a website arises when the consumer is in pursuit of website offerings that are sufficiently in line with their motivations and/or with their desired outcomes. This one hundred week study upgrades and changes a business website over time. In six stages, the website is changed from static to interactive environments. At each website change the levels of functionality, interactivity and/or external post are altered to determine their effect on website traffic. Findings offered herein suggest a website's consumer targeting should be monitored from multi-perspectives.

Item ID: 35962
Item Type: Conference Item (Refereed Research Paper - E1)
Keywords: consumer website traffic, functionality, external posts, aesthetics, innovation, interactivity
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ISSN: 1683-0040
Date Deposited: 30 Mar 2015 23:42
FoR Codes: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1503 Business and Management > 150302 Business Information Systems @ 50%
15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1599 Other Commerce, Management, Tourism and Services > 159999 Commerce, Management, Tourism and Services not elsewhere classified @ 50%
SEO Codes: 89 INFORMATION AND COMMUNICATION SERVICES > 8999 Other Information and Communication Services > 899999 Information and Communication Services not elsewhere classified @ 100%
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