Generating return vistor website traffic
Cassidy, Leonie J., Hamilton, John R., and Tee, Singwhat (2014) Generating return vistor website traffic. In: Proceedings of the Fourteenth International Conference on Electronic Business and the First Global Conference on Internet and Information Systems (14) pp. 126-133. From: Fourteenth International Conference on Electronic Business and Fourteenth International Conference on Electronic Business and the First Global Conference on Internet and Information Systems, 8-12 December 2014, Taipei, Taiwan.
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Abstract
Revisit traffic into a website arises when the consumer is in pursuit of website offerings that are sufficiently in line with their motivations and/or with their desired outcomes. This one hundred week study upgrades and changes a business website over time. In six stages, the website is changed from static to interactive environments. At each website change the levels of functionality, interactivity and/or external post are altered to determine their effect on website traffic. Findings offered herein suggest a website's consumer targeting should be monitored from multi-perspectives.
Item ID: | 35962 |
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Item Type: | Conference Item (Research - E1) |
ISSN: | 1683-0040 |
Keywords: | consumer website traffic, functionality, external posts, aesthetics, innovation, interactivity |
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Date Deposited: | 30 Mar 2015 23:42 |
FoR Codes: | 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1503 Business and Management > 150302 Business Information Systems @ 50% 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1599 Other Commerce, Management, Tourism and Services > 159999 Commerce, Management, Tourism and Services not elsewhere classified @ 50% |
SEO Codes: | 89 INFORMATION AND COMMUNICATION SERVICES > 8999 Other Information and Communication Services > 899999 Information and Communication Services not elsewhere classified @ 100% |
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Total: 391 Last 12 Months: 9 |
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