Is near enough good enough? understanding and managing customer satisfaction with wildlife: based tourism experiences

Moscardo, Gianna (2006) Is near enough good enough? understanding and managing customer satisfaction with wildlife: based tourism experiences. In: Prideaux, Bruce, Moscardo, Gianna, and Laws, Eric, (eds.) Managing Tourism and Hospitality services: theory and international applications. CABI, Oxfordshire, UK, pp. 38-53.

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Abstract

Aims to enhance theoretical and practical understanding of quality management in tourism and hospitality. This book contains 28 chapters by international experts, highlighting the tensions and challenges in tourism and hospitality services management.

Item ID: 3587
Item Type: Book Chapter (Research - B1)
ISBN: 978-1-84593-012-7
Keywords: customer satisfaction; tourism; wildlife
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Date Deposited: 12 Nov 2009 01:49
FoR Codes: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1506 Tourism > 150603 Tourism Management @ 100%
SEO Codes: 90 COMMERCIAL SERVICES AND TOURISM > 9003 Tourism > 900302 Socio-Cultural Issues in Tourism @ 100%
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