Marketing channel connectivities within the Indonesian manufacturing sector

Sukresna, I Made, Hamilton, John, and Tee, Singwhat (2015) Marketing channel connectivities within the Indonesian manufacturing sector. Journal of Economics, Business and Management, 3 (10). pp. 1004-1008.

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Abstract

The connectivities between manufacturer and distributor across their joint marketing channels are investigated as a two-way modeling process. The likely channel connectivities may create uni-directional(s) and/or two-way directional(s) connectivities within the manufacturer and the distributor constructs. These connectivities can be treated as the focus target for both parties in improving their relationships that may lead to a better alignment to achieve the channel's goals.

Item ID: 35412
Item Type: Article (Refereed Research - C1)
Keywords: connectivities, manufacturer, distributor, alignment
ISSN: 2301-3567
Date Deposited: 17 Mar 2015 00:02
FoR Codes: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1503 Business and Management > 150302 Business Information Systems @ 100%
SEO Codes: 89 INFORMATION AND COMMUNICATION SERVICES > 8999 Other Information and Communication Services > 899999 Information and Communication Services not elsewhere classified @ 100%
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