Sukresna, I Made, Hamilton, John, and Tee, Singwhat (2015) Marketing channel connectivities within the Indonesian manufacturing sector. Journal of Economics, Business and Management, 3 (10). 324. pp. 1004-1008.

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Abstract

The connectivities between manufacturer and distributor across their joint marketing channels are investigated as a two-way modeling process. The likely channel connectivities may create uni-directional(s) and/or two-way directional(s) connectivities within the manufacturer and the distributor constructs. These connectivities can be treated as the focus target for both parties in improving their relationships that may lead to a better alignment to achieve the channel's goals.

Item ID:	35412
Item Type:	Article (Research - C1)
ISSN:	2301-3567
Keywords:	connectivities, manufacturer, distributor, alignment
Date Deposited:	17 Mar 2015 00:02
FoR Codes:	15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1503 Business and Management > 150302 Business Information Systems @ 100%
SEO Codes:	89 INFORMATION AND COMMUNICATION SERVICES > 8999 Other Information and Communication Services > 899999 Information and Communication Services not elsewhere classified @ 100%
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