Prideaux, Bruce (2014) Value creation: a tourism mobilities perspective. In: Prebensen, Nina K., Chen, Joseph S., and Uysal, Muzaffer, (eds.) Creating Experience Value in Tourism. CAB International, Oxfordshire, UK, pp. 221-233.

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Abstract

This chapter explores issues relating to value creation and co-creation during the tourism mobilities component of holiday travel. It first suggests a number of factors that influence the value creation process in the tourism mobilities sector. The chapter then decomposes the typical tourist journey into the stages of travel and identifies the opportunities that may occur for value creation and co-creation during each stage. This is followed by an analysis of several actual encounters to explore how individual stages of travel generate opportunities for value creation. The first case study is based on an overnight road trip undertaken by the author and his son. The second describes opportunities for interacting with other passengers during a day tour in Helsinki.

Item ID:	35384
Item Type:	Book Chapter (Research - B1)
ISBN:	978-1-78064-348-9
Keywords:	mobility tourism
Date Deposited:	10 Mar 2015 03:42
FoR Codes:	15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1506 Tourism > 150603 Tourism Management @ 100%
SEO Codes:	90 COMMERCIAL SERVICES AND TOURISM > 9003 Tourism > 900303 Tourism Infrastructure Development @ 100%
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