Effect of clothing colour on body image perception

Girman, Catherine D., Lukins, Joann E., Swinbourne, Anne L., and Leicht, Anthony S. (2014) Effect of clothing colour on body image perception. Performance Enhancement and Health, 3 (1). pp. 15-19.

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The aim of this study was to examine the influence of clothing colour on body image (BI) perception in university aged women. Twenty-six healthy, active females had their photographs taken while wearing tight fitting white, black and bright coloured clothing costumes. Photographs were both enlarged and reduced by 20% with participants asked to digitally manipulate the chest, waist, hips, thigh and calf regions of their own photographs to achieve their perceived BI. Satisfaction with their current BI was assessed using the original photograph and a Likert scale. All participants reported high current BI satisfaction. BI perception, assessed in absolute and relative terms, for all body sites and whole body was similar for white, black and bright coloured clothing. However, BI perception was overestimated for the enlarged compared to the reduced image format. These results demonstrated that image format, and not clothing colour, significantly influenced BI perception in healthy females.

Item ID: 35197
Item Type: Article (Research - C1)
ISSN: 2211-2669
Keywords: body image; colour; females; image format; computer image
Date Deposited: 04 Sep 2014 04:09
FoR Codes: 17 PSYCHOLOGY AND COGNITIVE SCIENCES > 1701 Psychology > 170106 Health, Clinical and Counselling Psychology @ 100%
SEO Codes: 92 HEALTH > 9204 Public Health (excl. Specific Population Health) > 920408 Health Status (e.g. Indicators of Well-Being) @ 100%
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