The Australian donor market: demographic differences across charity types

Banks O'Loughlin, Jennifer, Raciti, Maria, and Gadenne, David (2010) The Australian donor market: demographic differences across charity types. In: Proceedings of the 2010 International Nonprofit and Social Marketing Conference (2010) pp. 19-23. From: INSM 2010: International Nonprofit & Social Marketing Conference, 15-16 July 2010, Brisbane, QLD, Australia.

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The purpose of this research was to determine the demographic differences in donor profiles across six categories of charities in Australia. With over 700,000 charities in Australia, optimal fundraising is not only critical for the survival of these organisations but, more importantly, the welfare of their beneficiaries. Specifically we hypothesise that age, gender and income significantly differentiate between donors who give to these six charity types and the amount they donate. This collective review provides a more holistic perspective and delivers more useful and meaningful findings for academics and practitioners.

Item ID: 35049
Item Type: Conference Item (Research - E1)
ISBN: 978-1-74107-320-1
Keywords: charity, donations, demographics
Date Deposited: 09 Oct 2014 04:27
FoR Codes: 16 STUDIES IN HUMAN SOCIETY > 1603 Demography > 160399 Demography not elsewhere classified @ 50%
16 STUDIES IN HUMAN SOCIETY > 1699 Other Studies in Human Society > 169999 Studies in Human Society not elsewhere classified @ 50%
SEO Codes: 97 EXPANDING KNOWLEDGE > 970116 Expanding Knowledge through Studies of Human Society @ 100%
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