Determinants of beef consumption in China

Liu, Hong-Bo, and Deblitz, Claus (2007) Determinants of beef consumption in China. Working Paper. Asian Agribusiness Research Centre, Orange, NSW, Australia.

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With working paper 40 dealing with meat consumption in general, this paper focuses on factors affecting beef purchasing decisions in China. Using probit regression analysis, the effect of socioeconomic and demographic characteristics was estimated as well as other influences on preferences as they affect beef purchasing decisions. The relatively high price of beef (34%) and consumers' unfamiliarity with its cooking method (26%) are the main limitations for beef consumption when compared with other meats, followed by 'don't like the taste and smell' which shows that compared with pork, beef is still relatively new to Chinese consumers and some of them are not used to the flavour of beef products. The characteristics of target consumers who show a preference towards beef are: residents of urban areas, a small family or a family with more than average males over 16 years old, the young (below 45 years old) and well educated, possessing a good income and considering safety, price and ease of preparation as important purchasing criteria.

Item ID: 35035
Item Type: Report (Working Paper)
ISSN: 1835-9302
Keywords: determinants, meat consumption, China
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Working Paper #41

Date Deposited: 23 Nov 2016 04:32
FoR Codes: 14 ECONOMICS > 1402 Applied Economics > 140201 Agricultural Economics @ 80%
14 ECONOMICS > 1402 Applied Economics > 140299 Applied Economics not elsewhere classified @ 20%
SEO Codes: 91 ECONOMIC FRAMEWORK > 9102 Microeconomics > 910201 Consumption @ 80%
83 ANIMAL PRODUCTION AND ANIMAL PRIMARY PRODUCTS > 8303 Livestock Raising > 830301 Beef Cattle @ 20%
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