Expectations-to-value: connecting customers with business offerings
Hamilton, John R., and Tee, Singwhat (2015) Expectations-to-value: connecting customers with business offerings. International Journal of Internet Marketing and Advertising, 9 (2). pp. 121-140.
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Abstract
The literature developed expectations-to-value relationship is tested across the national pharmacy industry. The resultant expectations-to-value model delineates significant network paths - that can then be considered for value deliverance optimisation. This structural equation modelling (SEM) study shows the customer's prior expectations (measured as intentions and extensions) drive a network of value deliverance networks that are developing conjointly as each customer is acquiring their performance-related, servicing-related and emotive satisfier related dimensions of value.
Item ID: | 34969 |
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Item Type: | Article (Research - C1) |
ISSN: | 1741-8100 |
Keywords: | expectations; value deliverance; customer connection; business performance; emotive; satisfier; servicing |
Date Deposited: | 06 Nov 2014 01:02 |
FoR Codes: | 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1503 Business and Management > 150302 Business Information Systems @ 50% 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1599 Other Commerce, Management, Tourism and Services > 159999 Commerce, Management, Tourism and Services not elsewhere classified @ 50% |
SEO Codes: | 90 COMMERCIAL SERVICES AND TOURISM > 9099 Other Commercial Services and Tourism > 909999 Commercial Services and Tourism not elsewhere classified @ 100% |
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