Gauging major auto racing event tourists at a regional destination

Hamilton, John R., Tee, Singwhat, and Prideaux, Murray (2018) Gauging major auto racing event tourists at a regional destination. Event Management. (In Press)

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Abstract

Major events draw event tourists to a destination, and their impact generates significant effects on regional economies. In this study, forty-seven per cent of auto racing (AR) attendees are tourists who travel over one hundred kilometres to join-in the major event, and to share-in the destination's regional tourism activities. A SEM 'destination tourism appeal model' - incorporating sociology (internal, external) and tourism (push, pull) components within the behavioural (motivation, consumption and gratification) pathways of AR event-driven tourists is developed and mapped against their likely return to the regional destination for another major AR event. The study is extended first by investigating AR attendee group behavioural differences, and second by considering AR event tourist economic factors. The model significantly differentiates the three largest of six major event tourist sub-groups. These sub-group differences, and the economic impact of AR event tourists at a destination, can both assist in future regional tourism targeting.

Item ID: 34952
Item Type: Article (Research - C1)
ISSN: 1943-4308
Keywords: destination tourism; major event; behavior; motivation; consumption; gratification; satisfy; revisit
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Date Deposited: 06 Nov 2014 01:04
FoR Codes: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1503 Business and Management > 150302 Business Information Systems @ 50%
15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1599 Other Commerce, Management, Tourism and Services > 159999 Commerce, Management, Tourism and Services not elsewhere classified @ 50%
SEO Codes: 90 COMMERCIAL SERVICES AND TOURISM > 9099 Other Commercial Services and Tourism > 909999 Commercial Services and Tourism not elsewhere classified @ 100%
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