Location of service industry web objects: developing a standard

Cassidy, Leonie, and Hamilton, John (2014) Location of service industry web objects: developing a standard. In: Proceedings of the 25th Australasian Conference on Information Systems. From: ACIS 2014: 25th Australasian Conference on Information Systems, 8-10 December 2014, Auckland, New Zealand.

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Abstract

In prior research consumers subjectively located various web objects on a 2D grid representation of a homepage. This study applies content analysis with a 3D fine-grid approach (using our 3D Web Objects Visualiser software). It analyses the 'actual' placement of twenty-three literature identified homepage web objects within five service-industry website homepages and across ten countries. Regardless of country, several web objects show industry-specific consistency in their 'actual' grid placement. A generic placement of five web objects (logo, search, navigation, header, and footer) exists regardless of industry or country. The method used herein provides management with a simple, cost effective way, to check the placement of web objects on their website homepage, and allows for easy comparison with competitors.

Item ID: 34951
Item Type: Conference Item (Refereed Research Paper - E1)
Keywords: website; position; compare; content analysis; benchmark
Additional Information:

L. Cassidy and J. Hamilton © 2014. The authors assign to ACIS and educational and non-profit institutions a nonexclusive licence to use this document for personal use and in courses of instruction provided that the article is used in full and this copyright statement is reproduced. The authors also grant a non-exclusive licence to ACIS to publish this document in full in the Conference Papers and Proceedings. Those documents may be published on the World Wide Web, CD-ROM, in printed form, and on mirror sites on the World Wide Web. Any other usage is prohibited without the express permission of the authors.

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ISBN: 978-1-927184-26-4
Date Deposited: 24 Mar 2015 03:02
FoR Codes: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1503 Business and Management > 150302 Business Information Systems @ 100%
SEO Codes: 90 COMMERCIAL SERVICES AND TOURISM > 9099 Other Commercial Services and Tourism > 909999 Commercial Services and Tourism not elsewhere classified @ 100%
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