Hamilton, John, Lemmon, Colin, Lui, Carrie, and Tee, Singwhat (2014) Value deliverance in virtual world environments. In: Proceedings of the 43rd Annual Meeting of Western Decision Sciences Institute. 71. From: 43rd Annual Meeting of Western Decision Sciences Institute, 1-4 April 2014, Napa, CA, USA.

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Abstract

This study unlocks a multi-team approach to building virtual worlds (VWs) gamified software solutions for business. It merges psychology, marketing, management, social and information technology approaches, and adopts a design science research methodology (DSRM) macro approach with embedded iterative feedback actioning framed around a time-lined value-deliverance artifact. This approach ensures a consistency in consumer focus, whilst delivering the business-specific project requirements, within reality-framed, gamified, experiential learning situations and changeable environment components.

Item ID:	34930
Item Type:	Conference Item (Research - E1)
Keywords:	business performance; gaming scenario; design science; human computer interface; virtual world
Related URLs:	Organisation
Date Deposited:	22 Apr 2015 22:00
FoR Codes:	15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1503 Business and Management > 150307 Innovation and Technology Management @ 50% 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1503 Business and Management > 150302 Business Information Systems @ 50%
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