Enhancing prosocial behavior among college students: exploring the role of abstract mindset

Singh, S., and Teoh, V.Y. (2014) Enhancing prosocial behavior among college students: exploring the role of abstract mindset. GSTF International Journal of Law and Social Sciences , 3 (2). pp. 28-32.

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Abstract

Past research highlight a clear link between abstract or higher-level processing and moral values. In the present research, we test whether activation of abstract mindset also enhances prosocial behavior. Following the tenets of Construal Level Theory (CLT) the following research examined whether abstract task versus concrete task will lead to increase in prosocial behavior. In addition, this research also tested for the effect of valence of such task and subsequent behavior. Results obtained supported the main hypothesis indicating priming with abstract construal categories lead to increase in prosocial behavior.

Item ID: 34569
Item Type: Article (Scholarly Work)
ISSN: 2251-2861
Keywords: abstract construal, prosocial, higher-order processing, priming
Date Deposited: 14 Aug 2014 06:35
FoR Codes: 17 PSYCHOLOGY AND COGNITIVE SCIENCES > 1701 Psychology > 170113 Social and Community Psychology @ 100%
SEO Codes: 94 LAW, POLITICS AND COMMUNITY SERVICES > 9499 Other Law, Politics and Community Services > 949999 Law, Politics and Community Services not elsewhere classified @ 50%
97 EXPANDING KNOWLEDGE > 970117 Expanding Knowledge in Psychology and Cognitive Sciences @ 50%
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