Employees perception towards CSR: an empirical study

Selvam, V., and Desti, Kannaiah (2013) Employees perception towards CSR: an empirical study. Acharya Management Business and Entrepreneurship Review, 4 (2). 6. pp. 77-83.

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Since the early 1990s, corporate responsibility issues, including the social obligations of corporations, have attained prominence in political and business debate. This is not only in response to corporate scandals but also due to the realization that development centered only on economic growth paradigms is unsustainable and therefore,there is a need for a more proactive role by states, companies and communities in a development process aimed at balancing economic growth with environmental sustainability and social cohesion. The concept of Corporate Social Responsibility (CSR) is gaining importance nowadays. It calls upon business to follow ethical practices while dealing with shareholders, employees, customers, suppliers, environment, government and community, all the companies are not equally committed towards their social responsibility. When everything seems to be going wrong, it is the employees that can make company realize their social responsibility. In this backdrop, this paper investigates the employees perception towards CSR in a public limited company in Kerala, India.

Design/Methodology/Approach: Primary data using convenient sampling through questionnaire and interview method and secondary data from wide range of literature and various journal publications had been utilized. Frequency distribution, percentage analysis, mean score and one way ANOVA were used tek test the objectives of the study. In order to test the reliability of the scale, the researcher applied Cronbach's Alpha (CFA) to measure the internal consistency of the variables. The findings of the study emphasize on the employee's perception towards CSR is that the company follow a strong corporate culture and CSR.

Item ID: 33844
Item Type: Article (Research - C1)
ISSN: 0976-3341
Keywords: employees perception, corporate social responsibility and corporate governance
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Date Deposited: 01 Jul 2014 01:44
FoR Codes: 14 ECONOMICS > 1499 Other Economics > 149901 Comparative Economic Systems @ 50%
15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1504 Commercial Services > 150499 Commercial Services not elsewhere classified @ 50%
SEO Codes: 91 ECONOMIC FRAMEWORK > 9199 Other Economic Framework > 919999 Economic Framework not elsewhere classified @ 30%
90 COMMERCIAL SERVICES AND TOURISM > 9001 Financial Services > 900101 Finance Services @ 40%
91 ECONOMIC FRAMEWORK > 9199 Other Economic Framework > 919902 Ecological Economics @ 30%
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