Shopping experience and their influence on satisfaction in Australia and Indonesia

Tjong, Budisantoso, and Teoh, Teik Toe (2013) Shopping experience and their influence on satisfaction in Australia and Indonesia. In: Proceedings of the International Conference on Managing the Asian Century, pp. 583-589. From: ICMAC 2013: International Conference on Managing the Asian Century, 11-13 July 2013, Singapore.

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Abstract

This study investigates the influence of shopping experience in terms of store atmosphere and cognitive responses on store patronage satisfaction. The paper reports the results of a cross-cultural survey carried out in Perth (Australia) and Surabaya (Indonesia). There are four hypotheses tested in the study. The first hypothesis is the shopper's cogntive responses are associated with store atmosphere; and the second hypothesis is store patronage satisfaction is associated with the cognitive responses of customers.

There was a total of 618 shoppers in two locations participated in the study. The store environment chosen for the study are supermarket, specialty store and department store. The number of respondents was equally distributed between types of stores. This study used measurement instruments developed by other researchers. The study found significant relationships in both places between shopper's cognitive responses and store atmosphere and store patronage satisfaction and cognitive responses.

Item ID: 33638
Item Type: Conference Item (Refereed Research Paper - E1)
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ISBN: 978-981-4560-61-0
Date Deposited: 11 Jun 2014 05:44
FoR Codes: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150599 Marketing not elsewhere classified @ 100%
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