Panchal, Jenny H. (2013) Tourists "me time" in Asian spas: benefits and contributions of spa experiences. In: Proceedings of the International Conference on Managing the Asian Century. pp. 567-573. From: ICMAC 2013: International Conference on Managing the Asian Century, 11-13 July 2013, Singapore.

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Abstract

The Asian spa is a rapidly growing segment in tourism, which has received much attention from various sectors. This paper focuses on tourist spa-goers in the South and Southeast Asian region. More specifically, it aims to profile spa-going tourists based on their previous spa-experience. In segmenting the spa-going tourists, concepts from the literature and an industry report were used. The second aim is concerned with identifying the benefits that tourists have achieved as a result of their spa experiences. The findings of the study of 137 tourists in South and Southeast Asian countries consist of establishing three distinct types of tourist spa-goers (high, moderate and lowexperience). Broadly, the findings also suggest that spa experiences are beneficial to tourists' well-being and the travel experience as a whole.

Item ID:	33636
Item Type:	Conference Item (Research - E1)
ISBN:	978-981-4560-61-0
Related URLs:	Organisation
Date Deposited:	11 Jun 2014 05:25
FoR Codes:	15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1506 Tourism > 150606 Tourist Behaviour and Visitor Experience @ 50% 17 PSYCHOLOGY AND COGNITIVE SCIENCES > 1701 Psychology > 170199 Psychology not elsewhere classified @ 40% 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1506 Tourism > 150603 Tourism Management @ 10%
SEO Codes:	97 EXPANDING KNOWLEDGE > 970115 Expanding Knowledge in Commerce, Management, Tourism and Services @ 100%
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