Lee, Jamie J.Y., and Jeyaraj, Senthu (2013) A critical review of cultural stereotypes underpinning research on self-construal and cognitive dissonance. In: Proceedings of the International Conference on Managing the Asian Century. pp. 629-635. From: ICMAC 2013: International Conference on Managing the Asian Century, 11-13 July 2013, Singapore.

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Abstract

Prior cross-cultural dissonance research has relied on cultural stereotypes and assumed that participants from Western cultures are individualistic and have independent self-construals while participants from Asian cultures are collectivistic and have interdependent self-construals. The present article provides a critique of the theory of independent and interdependent self-construals as well as prior cross-cultural research on dissonance, and suggests using self-construal priming to avoid relying on cultural stereotypes in accounting for differences in dissonance experienced. Implications and future research directions are discussed.

Item ID:	33635
Item Type:	Conference Item (Research - E1)
ISBN:	978-981-4560-61-0
Related URLs:	Organisation
Date Deposited:	11 Jun 2014 05:14
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