McCarthy, Breda (2011) BHP Billiton and Rio Tinto: seizing opportunities in China's dragon economy [Case study]. In: Czinkota, Michael, Ronkainen, Ilkka, Sutton-Brady, Catherine, and Beal, Tim, (eds.) International Marketing. Cengage Learning, South Melbourne, VIC, Australia, pp. 31-34.

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Abstract

[Extract] Introduction: BHP Billiton and Rio Tinto are two of the biggest names in Australian commodities. The greatestdemand for iron ore is in the developed world and in countries undergoing rapid developmentsuch as China. These firms seized opportunities offered by dramatic transformation of China'sdragon economy. In 2008, China's GDP was estimated to be US$3 860 039 million. In termsof world trade, it was ranked second for exports and third for imports.i Demand for iron oreresulted in unprecedented price levels and profits for the Australian mining giants. In 2008,BHP reported a profit of $18 billion. ii Australian companies and the Australian government haveworked hard to become the supplier of choice for raw materials.

Item ID:	33560
Item Type:	Book Chapter (Teaching Material)
ISSN:	978-0-17-018696-4
Additional Information:	This teaching case study is included as part of Chapter 1: Introduction to international marketing, In: Czinkota, Michael, Ronkainen, Ilkka, Sutton-Brady, Catherine, and Beal, Tim (2011). International Marketing. South Melbourne, VIC, Australia: Cengage Learning.
Date Deposited:	16 Jun 2015 06:44
FoR Codes:	15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150503 Marketing Management (incl Strategy and Customer Relations) @ 100%
SEO Codes:	97 EXPANDING KNOWLEDGE > 970115 Expanding Knowledge in Commerce, Management, Tourism and Services @ 100%
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