Drivers of agri-tourism development: the case of Margaret River

Thompson, Michelle (2013) Drivers of agri-tourism development: the case of Margaret River. In: Proceedings of the 19th Asia Pacific Tourism Association Annual Conference. 021. From: APTA 2013: 19th Asia Pacific Tourism Association Annual Conference, 1-4 July 2013, Bangkok, Thailand.

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A growing food culture, where people are interested in how food is sourced, prepared, cooked and shared in their everyday lives, has also influenced the way people travel. This interest has given agricultural regions an opportunity to diversify into agri-tourism by offering regional food and wine experiences. Margaret River is one Australian region that has emerged as an agri-tourism region over a relatively short period. Located in Western Australia, Margaret River is renowned for its premium wines and more recently, has begun to develop a reputation as a food region. This paper identifies five key drivers behind the successful development of agri-tourism in the Margaret River region. The drivers are geography, innovation, networks, branding and culture. The findings from the Margaret River case provide important insights into the drivers that may be applied to other agricultural regions considering the development of agri-tourism.

Item ID: 33215
Item Type: Conference Item (Research - E1)
Keywords: agri-tourism development, agri-tourism drivers, innovation, networks, Margaret River
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Date Deposited: 11 Jun 2014 00:29
FoR Codes: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1506 Tourism > 150601 Impacts of Tourism @ 100%
SEO Codes: 90 COMMERCIAL SERVICES AND TOURISM > 9003 Tourism > 900302 Socio-Cultural Issues in Tourism @ 100%
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