Pearce, Philip, and Mohtar, Tini (2014) Building a glossary for constructing tourist marketplaces in South East Asia. In: Proceedings of the 24th Annual Council for Australasian University Tourism and Hospitality Education Conference. pp. 474-485. From: CAUTHE 2014: 24th Annual Council for Australasian University Tourism and Hospitality Education Conference, 10-13 February 2014, Brisbane, QLD, Australia.

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Abstract

This study aims to build a glossary summarising the expressions people use to describe tourist marketplaces in South East Asia. Repertory Grid analysis was used as the tool to build the inventory of these meanings and expressions. Tourist marketplaces in Malaysia, Thailand and Cambodia were selected as the key sites for the intensive interviews. Sixty six domestic and international tourists visiting marketplaces in the three countries were shown images of a stratified selection of 15 marketplaces. Using the approach of comparing triads, the tourists offered their descriptions of the similarities and differences among the viewed locations. The approach revealed a rich but consistent set of constructs that tourists use when they depict and compare marketplaces. The work represents a grounded and emic approach and the resultant glossary offers systematic user-derived concepts to investigate and evaluate the present state and future directions of these kinds of tourist attractions.

Item ID:	32837
Item Type:	Conference Item (Research - E1)
ISBN:	978-0-9870507-3-1
Keywords:	tourist marketplace, Repertory Grid, constructs, emic approach, glossary
Related URLs:	Publisher Organisation
Date Deposited:	09 Oct 2014 04:57
FoR Codes:	15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1503 Business and Management > 150311 Organisational Behaviour @ 100%
SEO Codes:	91 ECONOMIC FRAMEWORK > 9104 Management and Productivity > 910402 Management @ 100%
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