Like me or like me? The role of compatibility and similarity in backpacker networks

Harris, Alana (2013) Like me or like me? The role of compatibility and similarity in backpacker networks. In: Proceedings of the 19th Asia Pacific Tourism Association Annual Conference. 005. From: APTA 2013: 19th Asia Pacific Tourism Association Annual Conference, 1-4 July 2013, Bangkok, Thailand.

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Social network research offers a means of exploring the development of the relationships which underpin the dynamic nature of networks of travelers. This study utilizes homophily theory, that is the principle that individuals are drawn to others who are similar to themselves, to gain insight into how these relationships are developed among a backpacker networks. The study of 334 backpackers in Cairns, Australia found that backpackers were inclined to seek relationships with others on the basis that they perceived them to be backpackers. Perceived similarity was also important, both in terms of demographic similarity and norms, values and opinions. Moreover the study found that individuals were inclined to form relationships with other backpackers that they liked. Importantly, this study found that it was a combination of these aspects of compatibility and similarity which contributed to the development of relationships. With a growing body of research into the use of technology in maintaining social networks and mobility in networks of travelers, this study explores the antecedent relationship formation and contributes to the understanding of the social networks of backpackers.

Item ID: 32831
Item Type: Conference Item (Research - E1)
Keywords: social networks, likeability, similarity, backpackers, Cairns
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Date Deposited: 11 Jun 2014 00:30
FoR Codes: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1506 Tourism > 150601 Impacts of Tourism @ 100%
SEO Codes: 90 COMMERCIAL SERVICES AND TOURISM > 9003 Tourism > 900302 Socio-Cultural Issues in Tourism @ 100%
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