Jefferies, Mervyn (2008) Social enterprise: the effectiveness of the stakeholder model in a rural tourism context. Masters (Research) thesis, James Cook University.

Preview

PDF (Thesis) Download (1MB) | Preview

Abstract

The purpose of the study is to provide information that will assist the tourism industry in the Vancouver Island region and in particular stakeholders and members of Destination Marketing Organizations (DMOs) to make better decisions about their marketing activities in an urban and/or rural context. In doing so, it should perform a similar function for members of the tourism industry more widely by indicating factors that shape decision making in marketing and management in general.

It seeks to achieve this by finding out what participants in the tourism industry on Vancouver Island think about stakeholder and membership models of DMOs, and how these views might be shaped by the rural or urban locations of their industry and/or by their own views about the characteristics or attributes of urban and rural locations.

Item ID:	3256
Item Type:	Thesis (Masters (Research))
Keywords:	tourism industry, Vancouver Island, Canada, organization models, destination marketing organizations, stakeholders, members, social enterprise, decision-making, marketing, management, socio-economic impacts, rural locations, urban locations
Date Deposited:	14 Jul 2009 04:50
FoR Codes:	15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1506 Tourism > 150604 Tourism Marketing @ 60% 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1506 Tourism > 150603 Tourism Management @ 40%
SEO Codes:	90 COMMERCIAL SERVICES AND TOURISM > 9003 Tourism > 900301 Economic Issues in Tourism @ 50% 90 COMMERCIAL SERVICES AND TOURISM > 9002 Property, Business Support Services and Trade > 900201 Administration and Business Support Services @ 50%
Downloads:	Total: 1093 Last 12 Months: 14
	More Statistics