Kuttainen, Victoria (2013) 1938: the most literary yet: Man magazine. In: Dalziell, Tanya, and Genoni, Paul, (eds.) Telling Stories: Australian life and literature 1935-2012. Monash University Publishing, Melbourne, VIC, Australia, pp. 31-36.

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Abstract

[Extract] In its July 1938 issue, Man: The Australian Magazine For Men (1936-74) promoted advance subscription by declaring that the next issue would be the "MOST LITERARY YET - ." Getting Australian Post approval for circulation was a big deal for Man, and this grab for literary status was clearly a tactic to promote the magazine's respectability. But despite this strategy, it cannot go unnoticed that the magazine's literariness is also an asset it advertises to its general public. For a publication that would gain a certain reputation on the back of its war-time girly pin-ups, this declaration of intent asks us to think again about Man and its commitment to literary publication.

Item ID:	32392
Item Type:	Book Chapter (Research - B1)
ISBN:	978-1-921867-46-0
Funders:	Margaret and Colin Roderick
Date Deposited:	01 May 2014 05:45
FoR Codes:	20 LANGUAGE, COMMUNICATION AND CULTURE > 2005 Literary Studies > 200502 Australian Literature (excl Aboriginal and Torres Strait Islander Literature) @ 100%
SEO Codes:	95 CULTURAL UNDERSTANDING > 9502 Communication > 950203 Languages and Literature @ 50% 95 CULTURAL UNDERSTANDING > 9502 Communication > 950204 The Media @ 50%
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