Beach images: more than just sun, sea and sex!

Falco-Mammone, Fay (2007) Beach images: more than just sun, sea and sex! In: Proceedings of the 17th Annual CAUTHE Conference. From: CAUTHE 2007: Tourism - Past Achievements, Future Challenges, 11-14 FEB 2007, Sydney, NSW, Australia.

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Beaches play an enormous role in the worldwide tourism phenomenon. Despite their popularity, however, there has been very little research conducted on tourists' images of beaches. In acknowledging the overall need for beach image research, and for more qualitative methods, a cognitive/mental mapping exercise was used to identify the nature and culture attributes in beach images held by international visitors from North America, United Kingdom, Europe and Asia. The results showed that beach images are a synthesis of nature and culture, but attributes of nature dominated in all of beach images. Every dimension of the beach images revealed idiosyncratic characteristics, similarities and differences for each of the culture groups. Some of these beach characteristics were consistent with attributes identified in other beach studies, but the cognitive maps revealed many more attributes of nature and culture leading to the conclusion that beach images are more than just sun, sea, sand and sex!

Item ID: 3188
Item Type: Conference Item (Research - E1)
ISBN: 978-0-646-46998-0
Keywords: beach images; nature; culture; cross-cultural; cognitive mental maps
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Date Deposited: 15 Oct 2009 23:35
FoR Codes: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1506 Tourism > 150606 Tourist Behaviour and Visitor Experience @ 100%
SEO Codes: 90 COMMERCIAL SERVICES AND TOURISM > 9003 Tourism > 900399 Tourism not elsewhere classified @ 100%
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