Shopping experiences: international tourists in Beijing's Silk Market

Wu, Mao-Ying, Wall, Geoffrey, and Pearce, Philip L. (2014) Shopping experiences: international tourists in Beijing's Silk Market. Tourism Management, 41. pp. 96-106.

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This study examines international tourists' experiences in Beijing's Silk Market, one of the China's most well-known tourist markets. Tourists' spontaneous reviews on TripAdvisor were analyzed through Leximancer, a computer-assisted qualitative data analysis software. The study confirms that markets can be major tourism attractions and can provide important experiences for international tourists. Most international tourists were impressed with their Silk Market trip. The dominant narratives of their experiences were the "price" of the items they "bought", the "fun" of "bargaining", and the "fake" quality of the products. Further analyses show that different satisfaction groups used somewhat different narratives to represent their shopping experiences and that male international tourists enjoyed the Silk Market experiences more than their female counterparts.

Item ID: 31693
Item Type: Article (Research - C1)
ISSN: 1879-3193
Keywords: tourist markets, international tourists, shopping experiences, Silk Market, Trip Advisor, Leximancer
Date Deposited: 26 Feb 2014 10:00
FoR Codes: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1506 Tourism > 150606 Tourist Behaviour and Visitor Experience @ 100%
SEO Codes: 90 COMMERCIAL SERVICES AND TOURISM > 9003 Tourism > 900302 Socio-Cultural Issues in Tourism @ 100%
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