Wu, Mao-Ying, and Pearce, Philip (2013) Looking down, looking out and looking forward: Tibetan youth view tourism in the future. In: Moufakkir, Omar, and Reisinger, Yvette, (eds.) The Host Gaze in Global Tourism. CAB International, Boston, MA, USA, pp. 125-141.

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Abstract

[Extract] Metaphors and similes are powerful tools to help individuals and social groups understand their worlds. Moscovici (1988) in his theory of social representations suggests that such linguistic and cognitive devices make the unfamiliar familiar. They help us convert the strange and unusual into entities we can mentally digest. Researchers as well as citizens and social groups also rely on metaphorical devices to aid their understanding of social life. Tourism researchers have been frequent users of these tools (Bowen and Clarke, 2009). In the lexicon of tourism terms there are anthropological approaches that depend on crossing thresholds and transferring between spaces (Leach, 1961; Graburn, 1977; Turner and Turner, 1978), there are psychological models employing motivational ladders (Pearce and Lee, 2005), there are theatres with front and back stages (MacCannell, 1973) and there is the concept of gaze (Urry, 1990) as an iconic statement intended to capture the process of tourist consumption.

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