Consuming 'green': the symbolic construction of organic foods

Lyons, Kristen, Lockie, Stewart, and Lawrence, Geoffrey (2001) Consuming 'green': the symbolic construction of organic foods. Rural Society, 11 (3). pp. 197-210.

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One of the key features of the recent dramatic growth in the organic food industries is the extent to which this is demand driven, suggesting the need to focus analytical attention more closely on the agency of consumers within organic food networks.

In this paper we begin by drawing from focus groups undertaken with consumers throughout Australia to examine the meanings of food they identify to be important. In order to examine the significance of 'green' signifiers in the consumption practices of Australian consumers, we then examine the various meanings consumers associated with organic food. This analysis illustrates consumers' understandings of the range of advantages and disadvantages associated with the consumption of such foods.

An examination of these findings also provides a preliminary understanding of the social and cultural meanings Australian consumers value, as well as the barriers and opportunities for expanding the organic industry In Australia.

Item ID: 31238
Item Type: Article (Research - C1)
ISSN: 1037-1656
Date Deposited: 15 Mar 2016 03:36
FoR Codes: 16 STUDIES IN HUMAN SOCIETY > 1608 Sociology > 160801 Applied Sociology, Program Evaluation and Social Impact Assessment @ 100%
SEO Codes: 96 ENVIRONMENT > 9607 Environmental Policy, Legislation and Standards > 960702 Consumption Patterns, Population Issues and the Environment @ 100%
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