Social network site value deliverance feedback loops

Hamilton, John, and Tee, Singwhat (2013) Social network site value deliverance feedback loops. In: Proceedings of The Thirteen International Conference on Electronic Business. pp. 108-110. From: 13th International Conference on Electronic Business, 1-4 December 2013, Singapore.

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Abstract

This paper considers the harnessing of operational feedback loops across the business and its social network site (SNS). Built for structural equation modeling investigation, an expectations-value-outcomes (EVO) measurement approach is adopted as an approach to capture the feedback loops generated by SNS's consumers as they engage at one of two large marine and a farm machinery portal-style social network sites.

Item ID: 31048
Item Type: Conference Item (Research - E1)
ISSN: 1683-0040
Keywords: expectations, value, satisfaction, trust, loyalty, social network, electronic commerce
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Date Deposited: 18 Feb 2014 03:52
FoR Codes: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1503 Business and Management > 150302 Business Information Systems @ 100%
SEO Codes: 89 INFORMATION AND COMMUNICATION SERVICES > 8999 Other Information and Communication Services > 899999 Information and Communication Services not elsewhere classified @ 100%
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