Social network site value deliverance feedback loops
Hamilton, John, and Tee, Singwhat (2013) Social network site value deliverance feedback loops. In: Proceedings of The Thirteen International Conference on Electronic Business. pp. 108-110. From: 13th International Conference on Electronic Business, 1-4 December 2013, Singapore.
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Abstract
This paper considers the harnessing of operational feedback loops across the business and its social network site (SNS). Built for structural equation modeling investigation, an expectations-value-outcomes (EVO) measurement approach is adopted as an approach to capture the feedback loops generated by SNS's consumers as they engage at one of two large marine and a farm machinery portal-style social network sites.
| Item ID: | 31048 |
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| Item Type: | Conference Item (Research - E1) |
| ISSN: | 1683-0040 |
| Keywords: | expectations, value, satisfaction, trust, loyalty, social network, electronic commerce |
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| Date Deposited: | 18 Feb 2014 03:52 |
| FoR Codes: | 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1503 Business and Management > 150302 Business Information Systems @ 100% |
| SEO Codes: | 89 INFORMATION AND COMMUNICATION SERVICES > 8999 Other Information and Communication Services > 899999 Information and Communication Services not elsewhere classified @ 100% |
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