Gauging consumer engagements at the business social network site

Hamilton, John, and Tee, Singwhat (2013) Gauging consumer engagements at the business social network site. In: Proceedings of the17th International Conference on ISO and TQM. 5.4. pp. 1-7. From: 17th International Conference on ISO and TQM, 23-25 August 2013, Sydney, NSW, Australia.

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SNS communications and engagement behaviors are mapped from marketing and retail, information technology, and psychology perspectives. Mapped through pre-event, at-event and post-event motivation, consumptive planned behaviors, This approach enables a business SNS to understand its SNS consumer requirements, and use its key consumer perception findings to carefully modify the business SNS over time, and to reposition so it better caters for its consumer requirements and to gauge levels of SNS reuse or better multiple SNS reuse (or loyalty) over time.

Item ID: 31047
Item Type: Conference Item (Research - E1)
Keywords: consumption, motivation, planned behavior, value perception, expectation, information technology, TAM
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Date Deposited: 18 Feb 2014 01:45
FoR Codes: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1503 Business and Management > 150302 Business Information Systems @ 100%
SEO Codes: 89 INFORMATION AND COMMUNICATION SERVICES > 8999 Other Information and Communication Services > 899999 Information and Communication Services not elsewhere classified @ 100%
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