Linking car racing attendee expectations and values with trust, satisfaction and loyalty outcomes

Hamilton, John R., Prideaux, Murray C., and Tee, Singwhat (2013) Linking car racing attendee expectations and values with trust, satisfaction and loyalty outcomes. In: Proceedings of the 12th International Decision Sciences Institute Conference and 18th Asia Pacific Decision Sciences Institute Conference. pp. 875-888. From: 12th International Decision Sciences Institute Conference and 18th Asia Pacific Decision Sciences Institute Conference, 9-13 July 2013, Bali, Indonesia.

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Abstract

Few sports events studies attempt multi-level understanding of consumer-perceived values as potential pathways towards competitive advantage and market leadership. This study of 1242 car racing attendees, shows value as a five dimensional higher-order construct; develops six motivational attendee groupings; frames: pre-event expectations, at-event values, and postevent satisfaction, trust and loyalty along a timeline consumer perception process; and finally shows the common pathways of the values-expectations outcomes model across different consumer groups. Implied timeline-related survey verbiage remains an important consideration as each construct measurement item is operationalized. This paper is of use to major events managers, marketers and retail researchers.

Item ID: 31039
Item Type: Conference Item (Research - E1)
Keywords: service customer-perception performance satisfy sport-event
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Date Deposited: 13 Feb 2014 04:17
FoR Codes: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1503 Business and Management > 150302 Business Information Systems @ 100%
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