Consumer engagement perspectives at the business social network site

Hamilton, John, Liu, Tian Jie Freddy, and Tee, Singwhat (2013) Consumer engagement perspectives at the business social network site. In: Proceedings of the 24th Australasian Conference on Information Systems. 31. From: 24th Australasian Conference on Information Systems, 4-6 December 2013, Melbourne, VIC, Australia.

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This small business case study assesses replacement projection lamp consumers purchasing from the online business (XYZ). A post-adoption technology acceptance model approach shows consumers frequenting the XYZ social network site (SNS) are often sourcing transaction-related product information from its SNS (brand) fanpages community. The intention to engage with XYZ is raised when it adopts a SNS consumer focus built around strong community awareness of its products (and their usefulness, economic value and brand recognition). These SNS (brand) consumers can experience SNS (brand) fanpages promotions of a product, and/or other consumer benefits that further incentivize their movement towards completing purchases.

Item ID: 31030
Item Type: Conference Item (Research - E1)
Keywords: websites, social-information-processing, human-computer-interaction, perceptions, customer-engagements
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Date Deposited: 18 Feb 2014 03:50
FoR Codes: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1503 Business and Management > 150302 Business Information Systems @ 100%
SEO Codes: 89 INFORMATION AND COMMUNICATION SERVICES > 8999 Other Information and Communication Services > 899999 Information and Communication Services not elsewhere classified @ 100%
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