Choosing organics: a path analysis of factors underlying the selection of organic food among Australian consumers

Lockie, Stewart, Lyons, Kristen, Lawrence, Geoffrey, and Grice, Janet (2004) Choosing organics: a path analysis of factors underlying the selection of organic food among Australian consumers. Appetite, 43 (2). pp. 135-146.

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Abstract

Path analysis of attitudinal, motivational, demographic and behavioural factors influencing food choice among Australian consumers who had consumed at least some organic food in the preceding 12 months showed that concern with the naturalness of food and the sensory and emotional experience of eating were the major determinants of increasing levels of organic consumption. Increasing consumption was also related to other 'green consumption' behaviours such as recycling and to lower levels of concern with convenience in the purchase and preparation of food. Most of these factors were, in turn, strongly affected by gender and the level of responsibility taken by respondents for food provisioning within their households, a responsibility dominated by women. Education had a slightly negative effect on the levels of concern for sensory and emotional appeal due to lower levels of education among women. Income, age, political and ecological values and willingness to pay a premium for safe and environmentally friendly foods all had extremely minor effects.

Item ID: 30817
Item Type: Article (Research - C1)
ISSN: 1095-8304
Keywords: consumption; organic food; food choice; natural food
Date Deposited: 15 Mar 2016 01:34
FoR Codes: 16 STUDIES IN HUMAN SOCIETY > 1608 Sociology > 160801 Applied Sociology, Program Evaluation and Social Impact Assessment @ 100%
SEO Codes: 96 ENVIRONMENT > 9607 Environmental Policy, Legislation and Standards > 960702 Consumption Patterns, Population Issues and the Environment @ 80%
96 ENVIRONMENT > 9605 Ecosystem Assessment and Management > 960504 Ecosystem Assessment and Management of Farmland, Arable Cropland and Permanent Cropland Environments @ 20%
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