Engaging disaster prone communities; pre-impact media blitzing

Goudie, Douglas (2013) Engaging disaster prone communities; pre-impact media blitzing. Universal Journal of Communications and Network, 1 (3). pp. 95-104.

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Recent research shows fire-prone residents and regional fire managers in SE Australia converge in wanting more local, detailed information available to the threatened, and that this does not happen in a vacuum. Communities in hazard zones need to be and feel engaged with the realities of their local threats, empowered and supported to act, maximising their own and their community’s safety. This paper shows that engaged, informed communities can be fostered through emerging use of the internet and Common Alert Protocols. More geographically targetted pre-impact media exposure about the likely extent and impacts of the threat is recommended.

Item ID: 30143
Item Type: Article (Research - C1)
ISSN: 2331-6756
Keywords: natural disasters, disaster risk reduction, effective risk communication, media, self-help, evacuation, bush fires, community safety, crisis communication.
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Funders: Australian Bushfire Cooperative Research Centre (Bushfire CRC), Australian Bureau of Meteorology
Projects and Grants: Bushfire CRC Effective Risk Communication C4
Date Deposited: 25 Nov 2013 02:03
FoR Codes: 05 ENVIRONMENTAL SCIENCES > 0599 Other Environmental Sciences > 059999 Environmental Sciences not elsewhere classified @ 50%
12 BUILT ENVIRONMENT AND DESIGN > 1299 Other Built Environment and Design > 129999 Built Environment and Design not elsewhere classified @ 30%
20 LANGUAGE, COMMUNICATION AND CULTURE > 2001 Communication and Media Studies > 200105 Organisational, Interpersonal and Intercultural Communication @ 20%
SEO Codes: 89 INFORMATION AND COMMUNICATION SERVICES > 8901 Communication Networks and Services > 890199 Communication Networks and Services not elsewhere classified @ 50%
97 EXPANDING KNOWLEDGE > 970117 Expanding Knowledge in Psychology and Cognitive Sciences @ 25%
95 CULTURAL UNDERSTANDING > 9502 Communication > 950204 The Media @ 25%
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