Understanding anglers' willingness to pay increased fishing license fees

Sutton, Stephen G., Stoll, John R., and Ditton, Robert B. (2001) Understanding anglers' willingness to pay increased fishing license fees. Human Dimensions of Wildlife, 6 (2). pp. 115-130.

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We used contingent valuation methodology (CVM) to investigate determinants of anglers' willingness to pay increased fishing license fees and to predict changes in total revenue and number of anglers displaced from the fishery at Fort Hood, Texas. Anglers evaluated three pricing scenarios (which varied in fishing quality) and indicated whether they would purchase a license given the specified cost and level of fishing quality. Anglers' willingness to pay was related to fishing quality, license cost, and satisfaction with Fort Hood fishing but was unrelated to fishing frequency, annual household income, military/civilian status, and importance of fishing as an outdoor activity. With no change in fishing quality, license revenue at Fort Hood would be maximized by increasing the current license price ($12.00) by $2.70, which would result in the displacement of 363 anglers (11%) from the fishery. The results are used to demonstrate how license fees appropriate for meeting various management objectives can be determined. We conclude that CVM holds potential as a tool for assessing emerging markets and new product demands for private sector providers of recreational opportunities, and also as a decision-making tool for managers of publicly owned resources who must weigh the need to increase license sales revenue against the requirement of not displacing large numbers of anglers from the fishery.

Item ID: 29937
Item Type: Article (Research - C1)
ISSN: 1533-158X
Keywords: contingent valuation; license fees; recreational fishing; willingness to pay
Date Deposited: 29 Oct 2013 01:19
FoR Codes: 07 AGRICULTURAL AND VETERINARY SCIENCES > 0704 Fisheries Sciences > 070403 Fisheries Management @ 50%
14 ECONOMICS > 1402 Applied Economics > 140201 Agricultural Economics @ 50%
SEO Codes: 83 ANIMAL PRODUCTION AND ANIMAL PRIMARY PRODUCTS > 8302 Fisheries - Wild Caught > 830201 Fisheries Recreational @ 100%
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