Potential impacts of generational change on destinations

Prideaux, Bruce (2007) Potential impacts of generational change on destinations. In: Chen, Joseph S., (ed.) Advances in Hospitality and Leisure. Elsevier, Oxford, UK, pp. 39-54.

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Over the next decade the older travel market will experience a generational shift as the pre-war generation is replaced by the baby boomer generation. For destinations such as Norfolk Island that have built a substantial market segment based on older tourists this generation shift will have significant implications. While changes will be required in the type of products and experiences offered by the Island's tourism industry the increased size of the baby boomer generation offers considerable scope to increase yield. This paper examines these issues and discusses the need to recognise the importance of the baby boomer tourist as a distinct and separate tourism segment. To illustrate the possible impact of generation change the paper proposes a product gap model.

Item ID: 2988
Item Type: Book Chapter (Research - B1)
ISBN: 978-0-7623-1445-4
ISSN: 1745-3542
Keywords: generational change; pre-war generation tourists; baby boomer generation tourists; Norfolk Island
Date Deposited: 10 Dec 2009 22:50
FoR Codes: 16 STUDIES IN HUMAN SOCIETY > 1605 Policy and Administration > 160513 Tourism Policy @ 100%
SEO Codes: 90 COMMERCIAL SERVICES AND TOURISM > 9003 Tourism > 900303 Tourism Infrastructure Development @ 100%
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