Newlands, Maxine (2013) From hyperlink to ink: media tactics and protest strategies of the UK radical environmental activism movement. Crossing Conceptual Boundaries, V. pp. 45-51.

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Abstract

In a socially mediatised world, why do some environmental activists movements still think in terms of front page newspaper coverage? The movements' over reliance on social media as a media tactic, over time negated any genuine political strategy. Environmental activists and the traditional media have discovered there is a need to concentrate less on virtual and more on physical communities. Activists should concentrate on online tools, to get people off line, just as activists should know where and when to use technology. But, any media tactic is worthless, without a political strategy in which to hang it on.

Item ID:	29599
Item Type:	Article (Research - C1)
ISSN:	2041-9090
Keywords:	social media, environmental activists, political strategy
Date Deposited:	14 Oct 2013 00:17
FoR Codes:	20 LANGUAGE, COMMUNICATION AND CULTURE > 2002 Cultural Studies > 200204 Cultural Theory @ 80% 19 STUDIES IN CREATIVE ARTS AND WRITING > 1903 Journalism and Professional Writing > 190301 Journalism Studies @ 20%
SEO Codes:	95 CULTURAL UNDERSTANDING > 9502 Communication > 950204 The Media @ 40% 95 CULTURAL UNDERSTANDING > 9599 Other Cultural Understanding > 959999 Cultural Understanding not elsewhere classified @ 60%
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