Thirumaran, Kailasam (2011) Indian Airlines. In: Kaminsky, Arnold P., and Long, Roger D., (eds.) India Today : an encyclopedia of life in the republic. ABC-CLIO, Santa Barbara, California, USA, p. 340.

PDF (Published Version) - Published Version Restricted to Repository staff only

Abstract

[Extract] Indian Airlines, which was merged into Air India in 2007, was created on August 1, 1953, through the enactment of the Air Corporations Act, which nationalized and amalgamated some seven domestic airlines into a single company. While Indian Airlines was created to serve domestic and regional routes, the state-owned Air India specialized in international routes. Air India has steadily upgraded its fleet of planes and now includes the Airbus A320. In 2005, as part of corporate rebranding, it adopted the name "Indian" to capitalize on its heritage, and an advertisement depicting a turbaned maharaja became the symbol of the airline.

Item ID:	29350
Item Type:	Book Chapter (Reference)
ISBN:	978-0-313-37462-3
Keywords:	Indian airlines
Date Deposited:	14 Jul 2017 01:13
FoR Codes:	15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1506 Tourism > 150699 Tourism not elsewhere classified @ 50% 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1507 Transportation and Freight Services > 150701 Air Transportation and Freight Services @ 50%
SEO Codes:	90 COMMERCIAL SERVICES AND TOURISM > 9003 Tourism > 900399 Tourism not elsewhere classified @ 100%
Downloads:	Total: 4
	More Statistics