Case, Peter (2008) Strategy. In: Gabriel, Yiannis, (ed.) Organizing Words: a critical thesaurus for social and organizational studies. Oxford University Press, Oxford, UK, pp. 284-286.

[img] PDF (Published Version) - Published Version
Restricted to Repository staff only

PDF (References) - Supplemental Material
Download (3MB) | Preview


[Extract] In organizational terms, strategy refers to a planned series of actions taken to achieve a predefined end or set of ends. Examples of strategic ends might include such things as maximizing the profitability of a given product/service in a given market, increasing the return on investment in a public service, or reducing poverty in a geographical region according to specifically defined criteria. Planned collective or individual actions taken in pursuit of general ends will also form part of a strategic response. With increased usage, the coinage of strategy has arguably become devalued. There is often confusion between what might properly be called competitive tactics and truly strategic thinking. For example, a marketing plan might now be referred to as a marketing strategy. The powerful connotations of the term strategy are often appropriated simply to lend routine organizational activities an air of importance.

Item ID: 27662
Item Type: Book Chapter (Non-Research)
ISBN: 978-0-19-91322-1
Keywords: strategy, ideology, critique, gender
Date Deposited: 28 Nov 2017 03:33
FoR Codes: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1503 Business and Management > 150312 Organisational Planning and Management @ 100%
SEO Codes: 95 CULTURAL UNDERSTANDING > 9504 Religion and Ethics > 950402 Business Ethics @ 50%
97 EXPANDING KNOWLEDGE > 970115 Expanding Knowledge in Commerce, Management, Tourism and Services @ 50%
Downloads: Total: 146
Last 12 Months: 1
More Statistics

Actions (Repository Staff Only)

Item Control Page Item Control Page