Thompson, Michelle, and Prideaux, Bruce (2012) Interdependency of reef and rainforest tourism: a segmentation analysis of visitors to Tropical North Queensland. Report. Australian Government’s Marine and Tropical Sciences Research Facility.

PDF (Published Version) - Published Version Restricted to Repository staff only

Abstract

[Extract] Understanding the drivers of demand for travel should be a key element in any strategy that is directed towards achieving a destination's long term economic sustainability. Changes in the pattern of demand are best understood through analysis of visitor segments, seasonality and how these change over time. The aim of this research is to report on visitor segments in Tropical North Queensland (TNQ) and how these have changed over the period 2007 to 2010.

Item ID:	26462
Item Type:	Report (Report)
Keywords:	Great Barrier Reef, wet tropics rainforest, Cairns, tourism, visitor segments, motivations, cluster analysis
Date Deposited:	02 May 2013 06:12
FoR Codes:	15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1506 Tourism > 150606 Tourist Behaviour and Visitor Experience @ 100%
SEO Codes:	90 COMMERCIAL SERVICES AND TOURISM > 9003 Tourism > 900399 Tourism not elsewhere classified @ 100%
Downloads:	Total: 3
	More Statistics