Raasch, Beverley, and Glazebrook, Roz (2001) Dr Division meets Dr Overworked: an exploration of what works and what doesn't work in 'academic detailing'. Education for General Practice, 11 (4). pp. 431-437.

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Abstract

A number of different terms have been used to describe a planned educational visit by a colleague or allied health professional. The term 'academic detailing' was borrowed from the pharmaceutical industry to describe a process of educational outreach Teaching exchange 431 (Soumerai and Avorn, 1990). Other terms in the literature, such as 'practice visiting' or 'peer discussion in a one-to-one situation' appear to describe similar activities, depending on the focus, intensity and formality of the educational programme. Such visits are often combined with other practice-based educational activities. Their effectiveness as an educational intervention has been established in the Cochrane reviews (Thomson et al., 1998). A question raised in the reviews was that none of the trials examined whether outreach visits can be made more effective by modifying how they are done.

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